Cookie Policy

This is the cookie policy for www.mapfishing.co.uk (“Cookie Policy”). It applies to information collected and used by MAP (“we”, “us” or “our”) when you access and use our website.

This information is collected through the use of cookies and other similar technologies, such as web beacons. When we refer to “cookies”, we mean all of these.

This Cookie Policy explains what cookies are, which cookies we use, why and how we use them, and what you can do to manage your cookie preferences.

Where any information we collect through cookies qualifies as personal data, our Privacy Policy applies to the collection and use of that data.

Contents

  1. What are cookies?
  2. Why we use cookies
  3. How we use cookies
  4. How you can manage your cookie preferences
  5. How you can contact us
  6. Changes to this Cookie Policy

1. What are cookies?

Cookies are text files containing small amounts of information that are transferred and stored to your device when you visit a website.

Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie.

Cookies are useful because they allow a website to recognise a user’s device and remember a user’s actions and preferences over a period of time.

Cookies can be “first party” or “third party” cookies depending on the domain that sets them.

First party cookies are set by us. Third party cookies are set by third parties, such as analytics and advertising providers.

Cookies can also be “persistent” or “session” cookies depending on their duration.

Persistent cookies remain on your device for a set period of time. Session cookies are deleted when you close your browser window.

Web beacons, also known as internet tags, pixel tags and clear GIFs, are similar technologies which typically use transparent graphic images placed on a website. We use web beacons in addition to cookies.

2. Why we use cookies

Cookies are used on our website to collect information about your preferences, browsing habits and the device you use to access our website.

This may include your device make, model, operating system, IP address, browser type and mobile device identifiers.

We use cookies to:

  • provide essential features and functionality on our website;
  • make our website easier and more intuitive to use;
  • remember choices you make and recognise you when you return;
  • monitor and analyse website usage and performance;
  • improve our website, products and services;
  • make suggestions and recommendations about products or services that may interest you;
  • measure the effectiveness of advertising campaigns; and
  • deliver relevant advertising to you.

3. How we use cookies

Different cookies have different functions. Our website uses the following types of cookies:

Strictly necessary cookies

These cookies are essential for our website to operate. For example, they enable you to log into secure areas of our website, add products to your basket and complete checkout.

We do not require your consent to set these cookies because our website cannot function properly without them.

Analytical/performance cookies

We use Google Analytics, a website analytics service provided by Google.

Google Analytics helps us recognise and measure the number of visitors to our website and analyse interactions with our website, such as items clicked, pages viewed and pages where users may encounter download error messages.

Google uses this information to compile anonymised reports on website activity, which we use to help improve the way our website works.

When you first access our website, we ask for your consent to set analytical/performance cookies on your device.

Targeting/advertising cookies

We use third parties, including Google and Facebook Technologies, to help us carry out advertising and marketing activities.

These third parties may set cookies on your device to collect information about your browsing habits, including pages viewed, products added to your basket and links clicked.

This information is used to make our website and online adverts more relevant to your interests, limit the number of times you see an advert, and measure the effectiveness of our campaigns.

If you are a customer who has signed up to receive marketing emails from us, you may receive emails containing content tailored to your interests based on your browsing habits.

Email interaction technology

Our emails may contain web beacons to tell us whether they are opened and to verify clicks through to links within an email.

We use this information to understand how email campaigns perform, what content customers find interesting and how we can improve future email campaigns.

If you do not wish web beacons to be downloaded onto your device, please set your email client to display HTML emails as text only.

4. How you can manage your cookie preferences

When you first access our website, you will see a cookies notice.

By selecting “Allow All”, you consent to us setting cookies on your device in accordance with this Cookie Policy.

You can select “Preferences” to manage your cookie preferences, or “Disable All” to disable all non-necessary cookies.

Analytical/performance and targeting/advertising cookies are not strictly necessary for our website to work, but they help improve performance and provide a better browsing experience.

You can usually change your browser settings to refuse new cookies, block or delete existing cookies, or alert you when new cookies are set.

As this varies by browser, please visit your browser’s help or settings section for more information.

You can also visit www.aboutcookies.org for further information on changing cookie settings across various browsers.

Please note that if you use different devices to access our website, you will need to update the browser settings on each device.

5. How you can contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us by:

6. Changes to this Cookie Policy

This Cookie Policy was last updated on 18/05/2026.

This Cookie Policy may be updated from time to time. We will post the updated terms on our website and, if necessary, signpost any changes from our web pages.

We recommend that you check this page from time to time to ensure that you are aware of and understand any changes.